ILLO — EURO 2028

UEFA EURO 2028 introduced a vibrant, community-driven identity developed by VML Branding Portugal. Translating this system into motion immediately opened up new creative possibilities. The coloured lines derived from stadium soundwaves became the visual heartbeat of the brand: fluid, responsive and emotionally resonant.

This energy was extended by ILLO through kinetic typography, with letterforms stretching, rippling and subtly distorting, as if shaped by the same collective momentum found in the stands. A dynamic colour palette reflects the diversity of participating nations, while multiple alphabets and languages reinforce a shared, universal language: football.