FIASCO — PIGMENT

Fiasco developed Pigment’s visual identity and brought it to life through motion, using micro-interactions, gradient animations, and subtle transitions to turn onboarding, conversation loaders, and hover states into moments of personality. Working closely with Pigment’s marketing, content, web, and product teams, we shaped every detail to feel connected, intuitive, and true to the brand. The result is a cohesive design system that feels welcoming and human, staying in step with the parent brand while giving Pigment’s Agents their own space to grow.